Drive more revenue with this guide of best practices for AdWords.

Whether you're just getting started with search engine marketing (SEM) or an experienced pro, this updated version of the AdWords guide covers everything data-driven B2B marketers need to know about using AdWords to generate more leads, more pipeline, and more importantly, more revenue.

  1. Researching Great Keywords

  2. Creating Relevant Campaigns

  3. Bidding Appropriately

  4. Using Ad Extensions

  5. Converting Traffic Into Customers

  6. Connecting AdWords Data To Revenue In Salesforce

  7. And so much more!