This guide explains an approach to LinkedIn Ads that is focused on generating revenue. While click-through-rates (CTR) and leads are good indicators, revenue provides a better metric for creating more effective LinkedIn Ads.

The guide includes information about:

1. Developing Effective Ads

2. Targeting the Right Audience

3. Account-Based Marketing

4. Managing Bids

5. Maximizing the Results

6. How to Optimize by Revenue

Plus much more!