Without a structured approach, growing companies tend to develop marketing plans based on what they have done before. As a result, marketing plans can be biased toward execution and/or lack alignment with business goals.

Marketing leaders at such companies need a template that enables the creation of a unified, actionable plan that ensures alignment to business goals.

This Marketing-Plan-on-a-Page template details the six components of a unified, actionable plan:

  • Business goals
  • Marketing objectives
  • Marketing goals
  • Marketing strategy
  • Key actions
  • Measures
  • Dependiencies and risks