What's in the report?

Based on a survey of over 350 B2B marketers, The State of Pipeline Marketing Report 2016 uncovers dozens of new insights in the following areas:

  • Marketing priorities and areas of change
  • Top revenue generating channels
  • The pipeline marketing tech stack
  • Sales and marketing alignment
  • What attribution model B2B marketers use
  • How marketing leaders approach performance measurement and revenue generation

Download the second annual report to see how your company stacks up with high performers.