The Guide to Adapting Salesforce for Effective ABM

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Switching from leads to contacts isn't easy. Having recently gone through the process, we wrote this ebook to help marketers learn from what we did right and, more importantly, what we did wrong.


Here are some topics that are covered:

  • Potential deal-breakers
  • Benefits of switching to contacts and accounts
  • How to switch - the technical side (6 steps)
  • How to switch - the strategic side (7 steps)

Download the 30 page ebook and save weeks of work on your transition.

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