Best Practices for B2B Marketing Attribution

BZ-B2B-Marketing-Attribution-White-Paper.PNGWhen researching a new topic, sometimes you just want information in as concise of a package as possible. Clean, straightforward, no fluff.
That’s why we created this white paper. It’s the most comprehensive, yet concise piece of content available on the subject.

After reading it, you’ll have a strong grasp of both the complexity and enormous benefit of doing marketing attribution right. Specifically, you’ll learn:

  • How to choose the right metrics to measure marketing performance
  • How attribution software collects touchpoint data, and then treats it to become useful information
  • What account-based attribution is, and why it’s vital for B2B marketers
  • How to pick the right attribution models based on what you’re trying to measure
  • How to do reporting using attribution data
  • How to create accurate forecasts with historical data and machine learning
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