The Complete Demand Generation Marketing Guide

BZ-Complete-Guide-Demand-Generation-ebook.PNGWhat's In The Guide?

Chapter 1: Understanding the Modern Customer Journey
An overview of the marketers role and goals for influencing the entire customer journey, from first-touch to sales-closed.

Chapter 2: Choosing the Best Metrics
An explanation of a wide range of metrics, when to use them, and why to use them.

Chapter 3: A List of Demand Generation Tactics
Want to make sure you're experimenting with as many tactics as possible? Read this chapter.

Chapter 4: Adopting New Demand Generation Technology
How do you think about your marketing technology roadmap? Read this chapter to get on track.

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