Guide to Cracking the LinkedIn Ads Platform

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This guide explains an approach to LinkedIn Ads that is focused on generating revenue. While click-through-rates (CTR) and leads are good indicators, revenue provides a better metric for creating more effective LinkedIn Ads.





The guide includes information about:
1. Developing Effective Ads
2. Targeting the Right Audience
3. Account-Based Marketing
4. Managing Bids
5. Maximizing the Results
6. How to Optimize by Revenue

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