B2B Marketing Attribution 101
An introductory guide to attribution for revenue-driven marketers

BZ-B2B-Marketing-Attribution-101-ebook.PNGIn today's data-driven marketing world, it's essential for marketers to be able to connect their efforts to revenue. This guide will prepare you to become a revenue hero in your organization.

Table of Contents 

1 The B2B Customer Journey 
2 Measuring the Customer Journey: Marketing Data
3 Measuring the Customer Journey: Sales Data
4 Why Should Marketing Care About Sales Data?
5 How Does Attribution Connect Marketing and Sales Data?
6 What Are Marketing Attribution Models?
7 What Is Omni-Channel Attribution?
8 What Is ABM Measurement?
9 What Are the Benefits of Good Attribution?
10 How Do You Do Reporting Using Attribution Data?
11 Are You Ready to Get Started with Advanced Attribution?
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