CEOs are increasingly looking to their marketing teams to impact the bottom of the funnel — nearly 70% expect their CMOs to lead revenue growth (CMO Council). So what are marketers to do? How do you increase opportunity conversion rates and win rates, speed up deal velocity, and ultimately, generate more revenue?
Marketing leaders from PFL and Bizible have teamed up to share 5 multi-channel plays for marketers that help accelerate the sales cycle and drive revenue growth. These plays help:
- Increase demo rates
- Reignite stalled deals
- Expand influence
- Push prospects over the fence
- And more!
And finally, they explain how to accurately measure the impact of the multi-channel plays, including measuring offline efforts (direct mail) side-by-side with digital efforts.