How to Perform a Revenue Attribution Audit

Andrea Lechner-Becker, Chief Strategy Officer at LeadMD,  joined us to give a consultant's perspective on performing a revenue attribution audit.

What's the real question your marketing team wants to answer with revenue attribution? And how do you get the data to answer it?

Join us to learn how to:
  • Identify the real question your marketing team wants to answer
  • Diagnose, and fix common pitfalls
  • Create unified definitions
  • Operationalize critical data
  • Implement sophisticated models
  • Report the right data to the right people


Andrea Lechner-Becker

Chief Strategy Officer, LeadMD

Jenn Steele
VP Product Marketing, Bizible

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