SiriusDecisions Marketing Measurement and Reporting Maturity Model

BZ-The SiriusDecisions Marketing Measurement and Reporting Maturity Model.PNGMarketing operations teams work at the crossroads of marketing, sales, product and finance.

This 8-page guide from SiriusDecisions is a tool for ops teams to diagnose the underlying causes of marketing measurement challenges and identify actions to improve performance. The maturity model helps provide the insight required to isolate resource gaps and identify specific areas for productivity and efficiency improvements.

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