TOPO Report: ABM Insights & Recommendations

BZ-TOPO-ABM-Research.PNGThis report on account-based marketing, by TOPO, a sales and marketing analyst firm, describes how most new ABM practitioners are finding their footing, while an emerging group of veterans are deriving real, measurable value. It highlights ABM successes and setbacks and gives strategic guidance to ABM practitioners and vendors.

Download the report to establish an ABM platform founded in objective and credible data, create a framework of best practices, and develop more effective content.

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