The martech industry is a crowded space, with multiple platforms that allow you to track an ever-expanding collection of metrics and data points—from both online and offline marketing channels. Data makes it possible to generate more insights, but it can also be overwhelming. From leads and opportunities to win rate and ROI, how do you know which metrics prove success and which ones are simply indicators of it?
In this webinar, Dave Rigotti, VP of Marketing at Bizible, and Alexandra Gibson, Event Farm CMO, discuss how to measure the business metrics that matter, for both online and offline channels. During the webinar, you’ll learn:
- How to establish marketing goals based on the business metrics that matter
- The CMO’s perspective: where and how to allocate your budget
- How to measure all of your channels the same way & why this leads to better decision-making
- The role events should play in your overall marketing strategy
- And much more